Simplicity Acquires Plum Life and Launches LifeLink™, a Digital Life Insurance Platform that Automates the Delivery of Much-Needed Protection

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June 4, 2024

Simplicity Group Holdings, Inc. ("Simplicity"), a leading financial products distribution firm, today announced the launch of Simplicity LifeLink™ a life insurance sales platform that transforms and expedites the way insurance is purchased. Simplicity is launching LifeLink™ after its successful acquisition of Plum Life Inc. and is pleased to announce that Plum Life's co-founders, Manish Bhatt, Sanjay Mehra, Rahim Rajpar, and Amir Weiss, have become Simplicity's newest partners.

Simplicity Acquires Plum Life and Launches LifeLink™, a Digital Life Insurance Platform that Automates the Delivery of Much-Needed Protection

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Simplicity Group Holdings, Inc. ("Simplicity"), a leading financial products distribution firm, today announced the launch of Simplicity LifeLink™ a life insurance sales platform that transforms and expedites the way insurance is purchased. Simplicity is launching LifeLink™ after its successful acquisition of Plum Life Inc. and is pleased to announce that Plum Life's co-founders, Manish Bhatt, Sanjay Mehra, Rahim Rajpar, and Amir Weiss, have become Simplicity's newest partners.

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