TruAgents Raises $3.4M Seed Round Led by ManchesterStory with Participation from Unum and Other Investors

TruAgents, a leading AI communications platform, today announced it has closed a $3.4 million oversubscribed Seed round led by ManchesterStory, with participation from Unum, Plug and Play, and Cultivation Capital.

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Blog

April 9, 2026

ManchesterStory Promotes Nicole Gunderson to Partner and Mads Jensen to Principal

Promotions deepen the firm’s leadership bench as ManchesterStory continues to expand its venture platform across the insurance value chain.

June 21, 2017

ManchesterStory Welcomes Industry Veteran Michael O’Halleran

DES MOINES, IA–(Marketwired – June 20, 2017) – ManchesterStory Group (ManchesterStory), a venture capital firm focused on insurance-relevant FinTech and Healthcare companies, is pleased to announce that Michael O’Halleran has joined the company as a special advisor and chair of the advisory board of the ManchesterStory Venture Fund, L.P. (the Fund).

News

May 2, 2022

Better Agency Raises $8 Million in Series A Financing

PHOENIX, May 2, 2022 (Newswire.com) - Better Agency, the agency success platform for insurance agents, announced today that they raised $8m in a Series A round, led by Teamworthy Ventures. There was additional participation from ManchesterStory Group, PHX Venture Partners, and Crystal Venture Partners.

March 2, 2022

Plum Life Secures $5.3 Million in Seed Round to Accelerate Growth of its Agent-Only Digital Life Insurance Platform

BERKELEY HEIGHTS, N.J.--(BUSINESS WIRE)--Plum Life Inc announced today it closed a $5.3 Million seed round led by ManchesterStory with additional participation from MTech Capital, Sonostar Ventures and other investors. This round of funding will position Plum Life to build upon its initial success attracting new Insurance Agents to its best-in-class digital life insurance sales platform. The company will make several key hires, continue to enhance the platform and drive sales through targeted advisor outreach.

July 8, 2021

Credit InsurTech Firm LimitFi Closes Seed Funding Round

Limit Financial (LimitFi), a managing general underwriter (MGU) specializing in credit insurance and reinsurance solutions, is pleased to announce the company recently closed a seed funding round led by Des Moines-based ManchesterStory, a venture capital (VC) firm focused primarily on the InsurTech sector.